Federal government has selected 20 prominent content creators from thousands of nominations to spearhead a nationwide education drive on the country’s sweeping tax reforms, aiming to demystify the new laws for millions of social media users and foster greater compliance through relatable digital voices.
The initiative, spearheaded by the Presidency’s Fiscal Policy and Tax Reforms Committee under President Bola Tinubu’s administration, drew a staggering 8,591 public nominations spotlighting over 200 digital influencers active on platforms like YouTube, TikTok, Instagram, Facebook and X.
Announced Friday, the shortlist prioritises creators based on audience reach and engagement, with the chosen cohort set to receive specialised training to sharpen their ability to break down complex fiscal policies.
“A big thank you to everyone who nominated a creator who has helped you understand Nigeria’s new tax reform laws or someone you believe should be part of the conversation,” the committee stated in an official release, underscoring the public’s enthusiasm for accessible explanations.
The top 20 influencers include heavyweights such as Financial Jennifer, Onlinebanker, Personalfinancegirl, Tomi Akinwale and Mosbrief, alongside rising stars like Don Aza, Perpetual Badejo and Zainulabideen Abdulazeez. The full roster also features Mary Efombruh, Baba Ogbon Awon Agba International, Emeka Ayogu, Aderonke Avava, Odunola Ewetola, Christiana Balogun, Chidozie Chikwe, Chinemerem Oguegbe, Oyagha Michael, Ayomide Ogunlade, Ayọ̀dèjì Fálétò and Vera Korie.
Participants have until Monday, December 8, to confirm their involvement via an online form, after which the training will equip them to “deliver clearer, more balanced, and insightful information” on the reforms to their followers.
The project forms part of broader efforts to overhaul Nigeria’s tax system, plagued by low revenue collection and evasion, with the reforms – unveiled earlier this year – seeking to streamline levies, broaden the tax base and curb multiple taxation without hiking rates for low-income earners.
By harnessing influencers, the government hopes to bridge the information gap, enhance tax literacy and promote civic discourse, inviting the public to tag nominees online and propose training topics in the comments.
