A new global report highlights a definitive trend: mobile devices now account for a majority of worldwide internet traffic, while Africa stands out as a continent even more dependent on mobile access.
According to Statcounter Global Stats, mobile devices generated 60.5% of global web traffic by July 2025, compared to 39.5% for desktops . This shift reflects a long-term evolution—mobile overtook desktop in late 2016, and by early 2025, mobile usage surged to approximately 59.7%, while desktop hovered around 38.4% .
Source: StatCounter Global Stats – Platform Comparison Market Share
In Africa, the mobile trend is even more pronounced. Data from Soax.com shows that 72.6% of internet traffic now originates from mobile devices . Statcounter figures likewise confirm mobile usage at 71.75%, with desktop at just 27.17% and tablets accounting for 1.09% .
Source: StatCounter Global Stats – Platform Comparison Market Share
Regional comparisons reveal:
Africa: ~72% mobile vs. ~27% desktop
Asia-Pacific: roughly 71% mobile
Europe: ~54% mobile
North America: balanced, with mobile capturing 56–57%
What This Means
Mobile-first strategy is now essential for websites and businesses, especially in Africa where desktop use remains limited.
Desktop retains relevance for tasks demanding deeper engagement—such as research, lengthy reading, or productivity work—but mobile dominates broader access.
For ANN and media outlets, optimizing content for mobile—faster loads, responsive layouts, streamlined navigation—is critical to reach audiences across continents effectively.
