They are finding the right Passion, Personality, Problems, People, Product, Platform, Package, Profit, and Posterity.
We can start by asking questions like what is my (1.) PASSION? How do I align my (2) PERSONALITY with my passion (there has to be a consistently)? What is the (3) PROBLEM that my passion can solve? Who are the (4) PEOPLE with that problem? As a business, how best can I sell it? I mean what is the (5) PRODUCT you are selling in alignment to the problem (you’ve got to create a product, it’s what you use to exchange for wealth in the marketplace)
After finding passion, connecting with the right personality that solves a problem for the people with your product, come other salient questions. You need to ask, how do I find a (6) PLATFORM. May I state here that if no one is ready to give you one, (which is very likely), you have to create one? Please (7) PACKAGE yourself and the other 6 mentioned above (ensure that it is unique, consistent and easy to identify.