- Facebook reigns in Africa with 170 million users, doubling as a news source for 68%.
- TikTok is soaring with a 60% active user rate, offering diverse content.
- Twitter is a news hub, while Reddit quietly influences niche communities.
While the findings revealed some expected patterns in social media usage, there were also several surprising trends that shed light on Africa’s dynamic digital landscape.
Here are five of the most eye-opening discoveries, according to GeoPoll’s 2023 Survey.
1. Facebook’s Unwavering Dominance
Facebook remains Africa’s undisputed king of social media, boasting a staggering 170 million users across the continent.